Echelon Publishing was established in Houston, Texas in 1983, as a publisher of hardback academic books. Identifying a market for books to assist entrepreneurs, Echelon Publishing started to market business management books to the Small Business Administration. Soon after our acceptance into SBA libraries throughout the country and Alaska, Echelon Publishing marketed books to public libraries, universities, and public schools.

In 1995, Echelon Publishing took a bold move into electronic publishing. At that time, 3 1/2 inch floppy disks were the cutting edge of technology. We struck a licensing deal with Farallon Computing to package our electronic book with their electronic reader. This allowed us to market our books to more schools and libraries so they could load an electronic version of our books on to their computers for viewing by students and Small Business Administration members. This was a big hit for those who understood the future of e-books and digital publishing. We were almost 10 years ahead of the curve so each year it got easier to market our electronic books as well as our traditional hardback books.

Our books are now sold internationally through Brodart Books, BookMaster North America, Baker & Taylor, and Amazon.com. We are amazed to see our books on the international re-sale market selling for 10x the original published version.

Website design and marketing have been a natural offshoot for Echelon Publishing. The internet has played a huge role in small business development. The Internet is the great equalizer of business marketing. Now, any business can compete on a level playing field with any other business in the world. No matter how big your competition, you can compete.

Echelon Publishing continues to move forward not only in technology but in the understanding of how important marketing and the Internet have become to growing a successful business. Our websites are used to promote products, services, assist clients, and recruit. We thank the companies that have entrusted this area of first impressions with Echelon Publishing.

Echelon Publishing was founded by William Walls. Mr. Walls is a graduate of The University of Texas at Austin and holds an MBA in Finance and Management and a BBA in Finance and Real Estate and Urban Land Development.